Evidence based marketing and innovation

By combining the latest in experimental/psychophysical methods with implicit testing, emotion and sensory science, we are able to provide evidence-based (reliable) predictions on the decisions made by consumers in a wide range of markets and contexts. Our multicultural testing platform also enables clients in many different parts of the world to assess how culture can influence how brands, products, and services are perceived and when and how to tailor strategies for different markets, geographical regions.

Evidence based advertising and design

Our fast-paced, reliable, and cost-effective research offers one of the first opportunities for the world of design and advertising to conduct tests and develop guidelines to understand how consumers and clients (B2B) will react and behave when they see an Ad, a story, or a particular design (e.g., a product, an object, or a space).. We are able to tailor synesthetic messages that appeal to multiple senses and engage the consumer increasing brand recall and reputation, creating positive associations with everyday experiences and beliefs, enhancing purchase intent.


Entrepreneurship is vital for economic growth, innovation, reducing poverty, and strengthening competition. However, to this day, there are no products or services that allow early ventures to assess the quality of their designs, communication strategy, brands, products, or services. We are in the process of creating a product that will massify and democratize research solutions so that anyone can have access to reliable testing methods. Our objective is to help entrepreneurs and start-ups to reduce uncertainty in the early stages of development and expansion by helping provide evidence-based guidelines to assist in their decision-making.

Crowd / Lab / cloud


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Professor Carlos Velasco

Carlos Velasco is an Assistant Professor at BI Norwegian Business School and a member of the Crossmodal Research Laboratory at Oxford University, where he obtained his D.Phil. in Experimental Psychology. His research focuses on crossmodal perception, in particular, on crossmodal correspondences in the context of marketing communications, multisensory HCI, and multisensory design. Carlos is a founding member of Neurosketch (Colombia) and Flying Fish Research (UK). He has worked with companies from all around the world on topics such as multisensory experience design, food and drink, packaging, branding, and consumer research.

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Professor Charles Spence

Prof. Charles Spence is Head of the Crossmodal Research Laboratory at the University of Oxford’s Department of Experimental Psychology and has published over 750 articles in top-flight scientific journals over the last 20 years. Charles has been awarded the 10th Experimental Psychology Society Prize, the British Psychology Society: Cognitive Section Award, the Paul Bertelson Award, recognizing him as the young European Cognitive Psychologist of the Year, the prestigious Friedrich Wilhelm Bessel Research Award from the Alexander von Humboldt Foundation in Germany. Over the years, Charles has served on the global science and/or marketing advisory boards of Pepsi and Twinings. He has also served as the head of sensory marketing at the JWT advertising agency. He has also edited or authored 10 books including the prize-winning The perfect meal in 2014 with Dr. Piqueras-Fiszman.

Prof. Spence has been giving presentations to both industry and academic audiences for more than 2 decades now (c. 1000 talks in total). He has been interviewed for more than 3000 newspaper, magazine, radio, and TV articles. His innovative approach to applying the latest in multisensory science to the marketplace has also led to his being profiled in The New Yorker magazine.

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Dr Andy Woods

Dr Andy Woods was awarded his PhD in 2004 on ‘Multisensory Perception’ from Trinity College, Dublin. He then worked in several laboratories, exploring face perception, early-stage detection of glaucoma, and multisensory food perception. Subsequently, he worked in industry for several years in the Netherlands (Unilever). Recently, Andy has been involved in the formation of Flying Fish Research. He is responsible for the various pieces of software the company uses, including Xperiment, that research groups around the world are now increasingly starting to use when conducting their research online. He has developed several other apps, including SmartCloud.io, that will be released very soon. In his spare time, Andy’s a keen runner, winning the Donegal Marathon in 2010, and also attends the occasional hackathon.


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