Evidence based marketing and innovation

By combining the latest in experimental/psychophysical methods with implicit testing, emotion and sensory science, we are able to provide evidence-based (reliable) predictions on the decisions made by consumers in a wide range of markets and contexts. Our multicultural testing platform also enables clients in many different parts of the world to assess how culture can influence how brands, products, and services are perceived and when and how to tailor strategies for different markets, geographical regions.

Evidence based advertising and design

Our fast-paced, reliable, and cost-effective research offers one of the first opportunities for the world of design and advertising to conduct tests and develop guidelines to understand how consumers and clients (B2B) will react and behave when they see an Ad, a story, or a particular design (e.g., a product, an object, or a space).. We are able to tailor synesthetic messages that appeal to multiple senses and engage the consumer increasing brand recall and reputation, creating positive associations with everyday experiences and beliefs, enhancing purchase intent.


Entrepreneurship is vital for economic growth, innovation, reducing poverty, and strengthening competition. However, to this day, there are no products or services that allow early ventures to assess the quality of their designs, communication strategy, brands, products, or services. We are in the process of creating a product that will massify and democratize research solutions so that anyone can have access to reliable testing methods. Our objective is to help entrepreneurs and start-ups to reduce uncertainty in the early stages of development and expansion by helping provide evidence-based guidelines to assist in their decision-making.

CRowd / Lab / cloud


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Prof Carlos Velasco


Carlos Velasco is an Assistant Professor at BI Norwegian Business School and a member of the Crossmodal Research Laboratory at Oxford University, where he obtained his D.Phil. in Experimental Psychology. His research focusses on crossmodal perception, in particular, on crossmodal correspondences in the context of marketing communications, multisensory HCI, and multisensory design. Carlos is also a founding member of Neurosketch (Colombia) and of Flying Fish Research (UK). He has worked with a number of companies from all around the world on topics such as multisensory experience design, food and drink, packaging, branding, and consumer research. 

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Prof Charles Spence


Charles is the director the Crossmodal Lab at the University of Oxford and has published over 500 articles in top-flight scientific journals over the last 15 years. Charles has been awarded the 10th Experimental Psychology Society Prize, the British Psychology Society: Cognitive Section Award, the Paul Bertelson Award, recognizing him as the young European Cognitive Psychologist of the Year, and, most recently, the prestigious Friedrich Wilhelm Bessel Research Award from the Alexander von Humboldt Foundation in Germany, not to mention the 2008 IG Nobel prize for nutrition, for his groundbreaking work on the ‘sonic crisp’! Over the years, Charles has consulted for a number of multinational companies and has conducted research in topics such as human-computer interfaces, food design, multisensory warning signals and on the effect of the indoor environment on mood, well-being, and performance. 

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Dr Andy Woods


Andy gained his Phd in the Psychology of ‘Multisensory Perception’ from Trinity College, Dublin, and then worked in several laboratories, exploring face perception, early-stage detection of Glaucoma and also multisensory food perception. He also worked for several years in industry in the Netherlands (Unilever). Whilst in the Netherlands he came second in a national Speech Contest, run by Toastmasters on the topic of eating chilli death-sauce. He was also New Scientist ‘Visions of the Future’ finalist in 2008, writing a prize winning ditty on ’technology 50 years in the future’, and won the Donnegal Mooathon in 2010. The last 8 years he has spent coding ‘Xperiment’: a cloud-based, tool for doing ‘en-masse’ research. There is no other app like it. During its development it has been extensively used by labs all over the world conducting a wide variety of research. 

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